Wednesday, March 22, 2006

Matasapi goes to Marketing & Branding

  • Brandchannel. The World's only Online Exchange about Branding. Brandchannel.com launched on February 5, 2001, by Interbrand, as the world’s only online exchange about branding. It has grown to become a valuable resource to a growing database of subscribers and countless other readers.

Matasapi try to treasure Indonesia

  • Indonesia Publications. A Research site of Indonesia, South East Asia, the Islamic World, and American Society.

Matasapi goes to Design

  • The Font Bureau, inc. Font Bureau was founded in 1989 by noted publications designer and consultant Roger Black and type designer David Berlow to serve the emerging needs of microcomputer-based magazine and newspaper publishers seeking unique typographic identities.
  • Typographica. Typographica is a journal of typography featuring news, observations, and open commentary on fonts and typographic design.

Tuesday, March 21, 2006

Matasapi goes to Journalism & Media

  • The Poynter Institute, Everything You Need to be a Better Journalist. The Poynter Institute is a school for journalists, future journalists, and teachers of journalists. No matter what their job title may be, journalists come to Poynter in a search for excellence.
  • Sriti.com, sastra koran. Sriti dot com is a documentation project of literature in Indonesian nerwspaper.
  • Journalism.org Research, Resources, and Ideas to Improve Journalism. Www.journalism.org is the joint Internet presence of the 'Project for Exellence in Journalism'and the 'Comitee of Concerned Journalists' . It is designed to be a portal and a utility for people interested in journalism - citizens, news people or students. It offers a catalog of tools, techniques and ideas, lists of principles, empirical research, links to other journalism sites, job links, compilations of ethics codes and many other resources for journalists and citizens alike.
  • Newseum. what You Need, When You Need It. Looking to get local? newseum.com has everything you're looking for. Newseum got local news, local weather, local business, and more local information.
  • PressDisplay. By NewspaperDirect. NewspaperDirect is delighted to deliver the world's leading publications in an exciting and fresh PressDisplay interface. The new site includes greater functionality and improved printing and offline reading capabilities.

EPI: Etika Pariwara Indonesia

"Kami yang bertanda tangan di bawah ini, dengan tekad bulat dan penuh kesungguhan menyatakan:

IKRAR

untuk mematuhi dan melaksanakan Tata Krama dan Tata Cara Periklanan Indonesia selanjutnya disebut Etika Pariwara Indonesia ini secara jujur, benar, dan bertanggung jawab demi peningkatan kwalitas industri perikalanan nasional, iklim usaha yang kondusif dan sehat, serta terjaganya nilai-nilai dalam masyarakat dan sendi-sendi budaya bangsa.

...... (selanjutnya klik disini)"

Memang, copywriting a.k.a bahasa iklan mempunyai klasifikasi tersendiri (baca: boleh nyeleneh) dalam bahasa suatu negara. Namun ketika orang iklan (Indonesia) membuat suatu naskah kode etik yang nota bene formal, dapatkah bahasa mereka yang nyeleneh dan sering kali keluar dari jalur EYD dipinggirkan untuk sementara?

Jawabnya: Tidak. Lihat contoh di atas.

Bagaimana nih Polisi EYD?